Their story began in 1978: that’s when Rogel was established in the Varaita Valley, later becoming F.A.R. (Frutticoltori Associati Rossana), a company specialising in the cultivation and processing of seasonal fruit. It marked the beginning of a unique adventure, with nature playing the leading role.

In the early days, they focused on apples, pears, peaches, apricots and other produce grown by local farmers. Over time, their pear and juice production became increasingly significant, and as the specific ice cream market evolved, they expanded their range to meet new demands.

The company has secured the most prestigious certifications, from the BRC Global Standard for Food Safety to Kosher certification, and from organic certification to the American FDA Food and Drug Administration approval. These are essential for effectively penetrating new markets and ensuring their products meet the highest quality standards.

Selecting fruit at its peak ripeness, processing, storage, and finally, distribution: every small step, every detail is crucial. Each expresses and embodies the commitment, authenticity, and philosophy of a company that has always promoted respect for nature in all its forms. For over forty years, quality, innovation and culture have been part of Their story.