Spirits of Virtue

Five years ago, founders Roddy and Kerr Nicoll observed a growing demand for beverages that offered a healthier, lighter, and greener alternative to traditional options, without compromising on deliciousness. Recognizing this shift towards irresistible flavors, botanical ingredients, and authentic experiences over fleeting alcoholic pleasures, they embarked on a journey that led to the creation of Spirits of Virtue.

Originating from modest beginnings in the rural heart of Scotland, Spirits of Virtue emerged with a clear mission – to elevate the non-alcoholic drinks market by delivering uncompromising quality through a comprehensive range of super-premium, handcrafted beverages. Since those humble backyard days, significant transformations have taken place. Fueled by the increasing desire for such beverages, our business has flourished, expanding its presence to the global stage and offering seven distinctive brands worldwide. From Glen Dochus to Sobour, Usko to 270° West, each brand represents a non-alcoholic alternative meticulously crafted using our exclusive pure water. Sourced from an ancient spring in the heart of Royal Deeside, nestled in the Cairngorm Mountains, this water is a key ingredient, setting these beverages apart.

Despite these changes, our core values remain unwavering. Spirits of Virtue is not about deprivation or moralizing; it's about sharing joyous moments and savoring full-flavored experiences without the aftermath of the morning regret. So, indulge in a hangover-free experience with Spirits of Virtue and raise your glass to a flavorful and mindful way of enjoying beverages.