Sawani & Noug

Sawani is one of the perfuming dairy companies in Saudi Arabia; their specialty is camel milk products and have well-positioned themselves among the market leaders in the emerging camel dairy business. Working on behalf of the Saudi Public Investment Fund (PIF), Sawani took to the market with the Noug brand to address consumers’ demand for fresh and highly-quality camel milk products. This makes Noug’s portfolio of camel milk products as diverse as fresh camel milk, flavored camel milk and camel milk with additions, camel milk butter, camel milk cheese, camel milk cream, camel milk gelato, camel milk sweets and others.

Founded in Saudi Arabia, Noug’s vision is to return to camel milk traditions and bring to life the Kingdom’s magnificent history and the modern agriculture concept. This has a close relationship with another plan known as the Holy KSA Vision 2030 where the government of Saudi Arabia is keen on shifting the status of their economy by reducing on the reliance of oil and increasing support towards other sectors such as the agricultural and the food industry.

Being the pioneer of the healthy, organic and genuinely local consumption, Noug has successfully captured the consumption trend by opening its flagship store in Riyadh and later venturing to other locations such as Jeddah and Makkah. Their products include camel milk which is targets the health conscious people who are willing to pay the price for products that are believed to have special nutritional value different from that of cow’s milk. In addition to this, Noug aims at striving with the promotion across the world camel milk and entering new markets such as the U. S., Japan and others. It is very clear that through intensive marketing and product promotion, tradition, innovation and quality Noug is likely to dominate not only the regional market but the world market as well. In this regard, through integration of the traditional enterprise with today’s technological advancement, Noug aims at taking Saudi camel dairy products to greater heights.